Do AI-Powered Web Browsers Really Save Time for Users? Exploring Their Effectiveness.
Artificial intelligence has transformed various aspects of life, from writing assistance to now tackling web browsing. Recent innovations have led to the emergence of AI-powered web browsers, as tech companies seek to embed AI deeper into daily routines. Perplexity AI introduced its browser, Comet, which launched to considerable excitement among tech enthusiasts. Positioned as a “thought partner,” it aims to perform tasks that would traditionally require users to browse independently.
Early tests by NBC News revealed that Comet can facilitate bookings, online purchases, and vacation planning. However, these processes were not as smooth as the promotional demonstrations suggested. The development of AI agents is part of a growing trend where AI systems autonomously make decisions and take actions on a user’s behalf. Unlike traditional tools like Claude or ChatGPT—where users interact directly—an AI agent like Comet can actively manage tasks by generating inquiries based on user preferences.
For example, it may learn about a user’s lunch routine and automatically order food or make a restaurant reservation when the time comes. Despite these capabilities, Comet still requires user involvement due to privacy measures that limit its access to personal information. While it can assist in activities like job applications or online shopping, users must manually complete verification steps or transactions. For instance, Comet indicated it could not process purchases directly but offered to help by tracking deals or adding items to a shopping cart.
In tests, Comet demonstrated a capacity to compare multiple tabs simultaneously, producing comparative charts of gym membership prices from open websites. Perplexity plans to extend access to Comet through an invite-based system, with future plans for a free version. As AI agents become increasingly prevalent on websites—like Expedia’s trip planners and Walmart’s shopping assistants—the rapid adoption of generative AI is outpacing that of the internet and personal computers. Many consumers, particularly younger individuals and higher earners, are showing increasing confidence in AI technologies.