Benson Boone’s Crumbl Cookies Collaboration Returns for an Exciting Encore!

Benson Boone and Crumbl Cookies are enjoying a playful partnership that has garnered significant attention. On June 29, Crumbl announced the return of the “Moonbeam Ice Cream Cookie,” created in collaboration with the singer of “Beautiful Things.” This decision marks a notable moment in Crumbl’s history, as it is the first time a limited-edition cookie has returned to the weekly lineup for consecutive weeks. Originally available from June 23 to June 28, the cookie will again be on sale from June 30 to July 5. The cookie draws its inspiration from a lyric in Boone’s April single “Mystical Magical,” which features the line “Moonbeam ice cream, taking off your blue jeans.” This catchy tune is part of his newest album, “American Heart,” released on June 20.

Crumbl describes the cookie as embodying the same whimsical spirit as Boone’s music, featuring a chilled chocolate base with cookies and cream pieces, topped with a vibrant mix of lemon, berry, and marshmallow. Crumbl’s CEO, Jason McGowan, acknowledged the fan excitement surrounding the cookie and stated that the demand for its return was the driving force behind their decision to make history with this encore. Sawyer Hemsley, Crumbl’s co-founder, highlighted Boone’s active role in developing the cookie, praising his creativity and energetic presence that inspired this flavor. Boone has cultivated a distinct public persona, marked by his impressive falsetto voice and quirky style.

He’s aware of mixed perceptions about his character and has addressed these in his recent TikTok videos. In his latest music video for “Mr. Electric Blue,” he humorously acknowledges his critics by embracing self-deprecation, ultimately showcasing his resilience in the face of scrutiny.