29 June 2025

What You Need to Know About the ‘Liver King’ in Today’s Health Trends

Brian Johnson, widely recognized as the “Liver King” for his unique raw “ancestral-based” diet, has recently garnered attention due to a confrontation with prominent podcaster Joe Rogan. Johnson was arrested after making threats against Rogan on Instagram, leading to his apprehension by police in Austin, Texas, where Rogan resides. In a provocative video posted on social media, Johnson challenged Rogan directly, stating, “Joe Rogan, I’m calling you out. My name’s Liver King.

Man to man, I’m picking a fight with you.” He acknowledged his lack of jiu-jitsu training while encouraging Rogan to dismantle him according to his own rules. Despite Johnson’s lack of previous interaction with Rogan, he has since been charged with making terroristic threats, categorized as a Class B misdemeanor. Brian Johnson has carved a niche for himself as an influencer on various platforms, amassing millions of followers.

His so-called “ancestral lifestyle” revolves around consuming raw organ meats and adhering to a strict workout regimen, all aimed at replicating ancient dietary practices. Johnson’s shocking consumption of foods like animal testicles and fish liver, combined with his rugged appearance, has sparked both fascination and revulsion amongst viewers. His online influence is showcased through channels like YouTube and Instagram, in addition to his ventures selling supplements and promoting recipes. However, Johnson’s image has been marred by controversy.

In late 2022, he admitted to using steroids after initially denying it, which led to a $25 million lawsuit alleging that he misrepresented his lifestyle for profit. Although a settlement was reached in 2023, this revelation disillusioned many of his followers. The motivation behind Johnson’s recent threats towards Rogan remains unclear, with the Austin Police confirming that Rogan had no prior interactions with Johnson. He was arrested but has since been released from custody.