17 July 2025

Musk embraces risqué Grok companions and hints at a new Valentine bot release.

Elon Musk’s xAI recently unveiled its “companions” powered by Grok, its AI chatbot, marking a bold move into the realm of artificial intelligence. These companions, which include stylized animated characters, allow users to engage in interactive experiences. The initial offerings are a red panda named Bad Rudi and an anime character named Ani, both designed to provoke discussion due to their provocative content.

Ani quickly becomes sexually explicit, while Bad Rudi exhibits vulgar and violent behavior. This aligns with xAI’s apparent strategy of embracing an edgy branding approach. In a recent development, xAI is seeking to hire a full-stack “waifus” engineer, a position posted shortly after Musk announced the companions’ debut.

“Waifus” refers to fictional anime characters that fans form romantic attachments to. On top of that, Musk introduced a third companion, Valentine, inspired by characters from popular book series such as “Twilight” and “50 Shades of Grey.” He engaged users in selecting the name, finally settling on Valentine after a character from Robert A. Heinlein’s “Stranger in a Strange Land.” However, the sexualization of these AI characters raises concerns, especially regarding minors accessing the chatbots.

The National Center on Sexual Exploitation, an organization focused on child safety, has urged xAI to reevaluate the explicit content within the app, suggesting that it might be inappropriate for users as young as 12. They warn that features designed for engagement could lead to harmful compulsions, triggering aggressive emotional intimacy through suggestive interactions. On the same day as the companions’ announcement, xAI also launched “Grok for Government,” aiming to provide AI products to federal agencies.

This indicates a dual focus on both engaging personal AI experiences and serious governmental applications, including substantial funding from the Defense Department for AI development.