Swedish Firm Revolutionizes Online Shopping with Innovative Shoe Scanning Technology

Over three decades have passed since retailers first ventured into selling physical products through online platforms. Although the e-commerce landscape has evolved significantly, one aspect has largely remained unchanged: the use of static images on product pages. However, a Stockholm-based startup called Fibbl is poised to revolutionize this element of online retail.

Fibbl has developed an innovative approach that allows for the rapid and cost-effective creation of three-dimensional scans of products. This breakthrough enables retailers to offer interactive product models, which shoppers can manipulate to view from various angles. Edouard Wattel, vice president of digital and e-commerce at Samsonite, shared insights after implementing Fibbl’s 3D technology, noting that it enhances customer interaction and potentially increases conversion rates.

In trials, shoppers engaging with Fibbl’s 3D models exhibited a 50% higher likelihood of making purchases. Although these initial findings are cautious—reflecting that those interacting may have greater purchase intent—Wattel is optimistic about the future of this technology. He remarked, “Interaction is life,” emphasizing the enhanced engagement that comes from 3D interaction.

Some retailers have begun utilizing interactive 3D models on their product pages, with major players like Best Buy and Amazon offering tools that allow consumers to visualize products in their own spaces through augmented reality. Fibbl’s proprietary scanning technology stands out as it is faster and more affordable than past solutions. While earlier attempts at incorporating 3D models were costly and complex, resulting in limited application, Fibbl’s system allows retailers to scan numerous products quickly.

Customers can opt to send products for scanning or even set up a scanner at their offices. This efficiency has attracted attention, as noted by Joeri Van Holder from Samsonite. Additionally, the technology’s affordability allows businesses like Kybun Joya, a Swiss shoe company, to benefit significantly.

Co-CEO Karl Müller remarked on the cost-effectiveness of using Fibbl’s scans compared to traditional photography. The 3D models can also serve multiple purposes beyond online retail, including video animations and augmented reality experiences for customers. Using QR codes, Kybun Joya offers an engaging augmented reality experience that lets customers visualize how shoes will look on their feet without trying them on physically.

This engaging method can prolong customer visits in stores, ultimately increasing sales. 3D models are also being leveraged for innovative marketing strategies. For example, Elten, a German safety footwear manufacturer, has created virtual models of its products for sale in the video game Farming Simulator.

Industry experts, like Anshel Sag from Moor Insights & Strategy, commend Fibbl’s technology as a compelling solution to existing challenges. As more companies recognize the potential of 3D modeling, there is a growing interest in integrating augmented reality tools into their customer engagement strategies. This technology may soon become crucial as developments in AR glasses and smart devices continue to evolve, urging companies to adapt and avoid being left behind.